All Posts Tagged “business”

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It might have also prevented that mix-up during [Wild Wild] West’s first test screening last spring, when the studio pulled a bait and switch on the audience, promising a sneak peek at The Matrix, then unspooling West instead.

“Everyone was excited about seeing The Matrix because it was being released the next week and all the ads had been out,” Sonnenfeld remembers. “So when they were told they were seeing a rough cut of a Will Smith comedy they started booing.”

Navigating the ”Wild Wild West”, Entertainment Weekly. Related reading.